Doron is CEO of Holmes Place Germany and Managing Director of the Holmes Place DACH Group, and with more than 30 years in the business, he is one of those who have significantly shaped our company. Starting his journey under the mentorship of the Holmes Place founder, Allan Fisher, his experience in general management, his vision and his focus on product and growth have made Holmes Place the premium brand it is today. His main focus is on the training and development of our motivated team, the continuous optimization of our customers' health and wellbeing experience, and the strategic expansion of our ecosystem.

Doron began his career at Holmes Place as a student in 1992 and after graduating from university where he studied Modern History, went full-time in 1998. Since then, he quickly assumed leadership responsibilities as Club Manager and Regional Manager in Germany, Switzerland and France before being given his first role as CEO for the DACH region in 2006.
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He likes to spend his free time public speaking, continuing his love of history, snowboarding, learning musical instruments, traveling and reading. His greatest passion is to support and drive the development of each individual in the team.

Carsten is Managing Director at Holmes Place and responsible for the digital transformation and general development of the company. He is responsible for IT, marketing, data, live streaming and project management.
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He holds a degree in computer science and began his career at Alba Berlin Basketballteam e.V. as General Manager before moving into ticketing, where he most recently worked as COO at Ticketmaster. He has managed the organization and marketing of major sporting events, such as the Basketball Supercup and the Euro Hockey Champions Cup, and is a Managing Partner at a non-profit organization that founds, runs and supports international aid projects.

Outside of Holmes Place, Carsten also enjoys sports - he is an ardent soccer fan, enjoys sailing and goes jogging regularly.
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Michael is one of our three Managing Directors and, as Chief Financial Officer, the person responsible for facts and figures at Holmes Place. Since April 2022, the finance expert has been responsible for our company's finance and accounting and is thus making a significant contribution to writing the next chapter in our growth story.
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Michael began his career at IBM, a global player in the technology and consulting sector, where he worked for over 15 years in various management roles worldwide before joining the music licensing company ICE as CFO / Vice President Finance for seven years, commuting between London, Berlin and Stockholm.
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In his spare time, he enjoys looking after his two huskies and traveling. Due to his international activities, Michael has already seen a lot of the world, and the African continent in particular has taken a liking to him.

As Human Resources Director, Christina is responsible for the strategic management of HR at Holmes Place and, together with her team, is committed to the well-being of our employees every day. She manages all HR functions and areas within the company and focuses on topics such as recruitment, personnel development, personnel marketing and the further development of our corporate culture.
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After graduating in business administration with a focus on HR management, she gained her first experience as a recruiter at the Daimler Group before joining Holmes Place as HR Generalist and then taking on the role of Human Resources Director.
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At Holmes Place, Christina is able to combine her passion for sport, exercise and health with her professional expertise. This passion is also what brings her to our clubs at 6:30 in the morning to train. And perhaps also the fact that, as a diabetic, she knows that exercise is more than just a necessity. Christina likes to spend her free time hiking at lofty heights or with her family, who are scattered all over Germany.

As Sales Director, Lucas manages our clubs with their diverse sales topics. The strategic direction of our extensive and varied business requires careful planning and coordination, especially with the marketing and operations departments.
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Lucas has the necessary experience for this task: He grew up in the fitness industry and has already worked for many well-known companies. After completing his dual degree in fitness economics, he quickly took on management responsibility, first as a studio manager and soon as managing director of ten premium fitness clubs. As Head of Operations, he managed seven premium locations in Stuttgart, was responsible for setting up a marketing agency and fulfilled his dream of opening his own studio in 2019.

Because leadership and sales have always been a matter close to Lucas' heart, he trained in key account management and, via distance learning at Harvard University, in leadership.
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In his private life too, the former competitive athlete hardly lets a day go by without working out in the gym - to balance out a successful day. And perhaps also for the chocolate pudding he can't go without. In his own podcast, he explains how he always manages to start the day motivated and results-oriented - with over 10,000 monthly listeners, this is certainly not a bad source of inspiration.

Miriam joined Holmes Place in March 2021 and is responsible for the entire marketing department as Chief Marketing Officer. Together with her team, she takes care of topics such as digital transformation, brand building, campaigns, partnerships, CRM and analytics, content & social media, employer branding and much more.
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Miriam has a master's degree in musicology, film & television studies and education and came to Berlin in 2007 to get to know the digital music and media world at Fox Interactive Media (MySpace), among others. After 9 years at Ticketmaster, the global market leader in ticketing, where she also built up the marketing team and strategically managed the division, she is most excited about the contribution she can make to the health and well-being of others through her involvement with Holmes Place.
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Miriam lives with her family in Berlin Friedenau, loves to go on vacation in the mountains and generally enjoys being out in the fresh air. She also likes to do her personal training on the roof terrace of a Holmes Place club. Miriam's heart beats for cheesecake, cycling and music - she plays various instruments herself (but only in private).